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brand loyalty

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  •  Language: English
      • Substantive
        •  brand loyalty[Edit] : The degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.
          •  Lexical annotations
          •  Definition
            LanguageText
            CastilianGrado de preferencia de los consumidores hacia una marca comparada con productos sustitutos cercanos; frecuentemente se mide estadísticamente en estudios de mercado sobre consumidores.
            EnglishThe degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.
          •  Synonyms and translations
            ExpressionAnnotation
            LanguageSpelling
             Castilianlealtad de marcashow ▼
             GermanMarkentreueshow ▼